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Making Healthcare Accessible with Testcard
Objectives When the founders of TestCard first met to discuss plans to develop an at-home UTI test kit and app, they could’ve scarcely imagined its immediate surge in relevance. The award-winning...
View ArticleGIRLS LET’S SWIM
Brand Voice Workshop Sporting House was a group of companies with disparate purpose… They needed a strategic comms approach that would bring all the brands together and tell their story in a...
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Consumer PR campaign: Aqua Optima
Objectives Aqua Optima is a challenger water filter brand. Growing fast and with NPD ready to launch, Smoking Gun came on board to deliver a strategic comms programme with clout. Our consumer PR...
View ArticleTLT North conference Insights
As an experienced Travel and leisure PR agency, Smoking Gun was delighted to be a sponsor of the inaugural Travel, Leisure and Tourism North conference held at Chester Racecourse. We managed to...
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Case study: Sleep News, Silentnight
If content is anything in 2016, it’s 24-carat gold. The lifeblood of any brand’s online and social presence, without it you’ll struggle to get heard above the din of others. We create engaging...
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Travel PR: Willerby campaign with Dr Hilary Jones
Travel PR campaign: Objectives Covid-19 saw a huge impact on travel PR, however the brands who maintain media presence at the start of lockdown were in a better place to maintain brand voice. As...
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Health & Fitness PR: Sporting House
Health & Fitness PR: Objectives Children’s activity organisation Sporting House was launching two new sport and leisure facilities in the North West for its sub-brands, swim! and Beth Tweddle...
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Charity PR: Prevent Breast Cancer
Charity PR: Objectives With the pandemic putting breast screenings on hold, lockdown became a critical time for both breast cancer awareness and fundraising for preventative research and treatment....
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Consumer PR in a Pandemic: Go Outdoors
Consumer PR: Objectives As the Coronavius pandemic hit and brands sought ways to support and connect with consumers, as experts in consumer PR, Smoking Gun was approached by leading outdoor retailer...
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Digital PR case study: SHE CAN RIDE
Objectives Bott and Co is an award-winning solicitors, with specialist expertise in areas including road traffic accident claims. Seeking to own a topic relevant to its potential client base, our ‘She...
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